![]() Unlike on-demand content where individual viewer decides to view content based on their own preferences, linear TV has made its transformative marketing source for countless business. In other words, viewers will need to tune in to a TV channel which offers content at the time when it’s scheduled & enjoy their favorite shows. It is called as ‘linear’ because the content follows a predetermined schedule & denotes the way how television content is consumed by target market. Linear streaming refers to the terrestrial broadcast TV which uses the medium of cable, satellite, for content broadcasters to stream their curated content ‘over the air’. Having said that, still non-linear viewing is in reign & assures to receive unprecedented popularity.īesides that, viewing habits & new preferences tend to vary by age group in demographic study, which is latter found that younger audiences are completely in four of non-linear viewing. They turn to capture with a unique viewing trendsetters as compared to any other marketing channel.įurthermore, linear streaming continues to play a role when it comes to broadcast viewing events with wider audience such as live sports, concerts, etc. Moreover, there is a plus factor when live TV events still gain the attraction & draws audience’s attention of all ages no matter where they are placed. As Newer non-linear TV technology manifests a paradigm shift, it has not divulged in making linear TV obsolete. Here comes to the focus, about the mighty brands who need to keep in mind, while thinking about linear TV viewership, that is these audiences are mostly found relative to affluent groups. This is because viewers are of 35 or a little older, as compared to average age of a regular viewer of linear TV that’s 55. According to statistics linear television viewers are weighed towards the category of older set of audiences. Traditional television industry is outgrowing through changes as there is increased popularity in the way of consuming content by the audience.
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